Mémoire is a fictional beauty brand manufactured in Graz, France.
The name “Mémoire” comes from the concept that the trail of scent draws back the memory of someone and wishes that the scent of each product would be remembered as one signature.
The letter “E” in the logotype represents scent.
Scent is the most powerful memory trigger among the five senses.
The image of the candles invokes childhood memories — the memory of cookies baked by your grandmother, your first visit to the candy shop, and the red roses that your father bought for your mother.
The package represents a three-dimensional frame that recalls snapshot pictures of instant Polaroid.
[Personal work]