Designed the 2025 Holiday Campaign for La Mer creating an elevated seasonal narrative inspired by the brand's heritage and premium craftsmanship. Developed the creative direction from initial concept and visual exploration through final execution, crafting a cohesive design system that extended across campaign key visuals, digital experiences, social content, e-commerce, retail environments, packaging, and print. By blending refined typography, luxurious materiality, and immersive storytelling, the campaign delivered a sophisticated, emotionally resonant brand experience that remained consistent across every customer touchpoint while celebrating the spirit of the holiday season.